When to enjoy.

Florida strawberries are at their sweetest and juiciest from January through March, so when it comes to getting the best-tasting strawberries, we know that timing is key. That’s why we work with only a small selection of Florida growers who make sure each handpicked strawberry meets our high standards. This means you get a deep red color, a firm texture, the perfect size, and of course, a sweet taste.

Sizemore Farms

With four generations of farming experience, Sizemore Farms has a legacy rooted deeply in Plant City strawberries. What started as a family operation in 1925 remains today. Sizemore Farms is a fully integrated agricultural operation that grows, cools, sells, and ships 500 acres' worth of strawberries each season. As the next generation of Sizemore strawberry growers comes on board, they’ll continue the legacy that began almost a century ago. Sizemore Farms strawberries and the land they're grown on are an important part of the family’s story. They work hard to leave the land better than they found it so future generations can continue the tradition.

Astin Farms

Sam Astin Sr. moved to Plant City from South Georgia in the early 1920s. He had saved enough money to buy a small feed store downtown and a few acres of land. Three generations of farming experience later, Astin Farms is still family owned and operated. Although the farmland has expanded significantly over the years, Astin Farms has continued to harvest the best possible quality fruit. Astin Farms now represents more than 1,700 acres of strawberry and blueberry fields that produce more than 40 million pounds of fruit each season.

Recipes.

Tips.

• Consume as soon as possible.
• Refrigerate no longer than three days.
• For best flavor, allow berries to come to room temperature.
• Just before eating, rinse berries with cool water, then remove the green caps with a sharp paring knife or quick twist.