Fortune 100 Best Companies To Work For 2008

Marketing

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Marketing at Publix.

The marketing function at Publix seeks to align our business with the needs of our customers. Our objective is to assure competitive success by best matching our product and service offerings with the demands of our customers.

At Publix, the marketing process must:

ensure that consumer needs/wants drive the design and performance of product offerings;
determine marketing strategies that will maximize long-term profits, effectively communicate them throughout the organization, assure their successful implementation; and
create a perception among target customers that Publix best and uniquely satisfies their needs and wants.

Expertise in Action

In the Publix Marketing department, we believe in developing and maintaining expert resources and we strive to be a team of specialists rather than generalists.

Customer-focused and process-oriented, we take pride in our accountability, assuring a measurable return on our efforts. And we are committed to excellence. In everything we do, we expect to be among the best.

Areas of Responsibility

Marketing's activities include:

market research
consumer research
product/brand marketing
marketing communications:
- advertising
- interactive/relationship programs
- collateral materials
events and sponsorships
print/graphic design
package and label design, and
corporate identity/environmental design.

Our Positions

More than 100 professionals make up the Marketing group at Publix, representing over 50 different positions. Each one is vital to our operation. We have listed a few of them here.

Research Analyst
Category Marketing Manager
Field Marketing Coordinator
Graphic Designer

Marketing Services Coordinator
Package Label Specialist
Production Coordinator

We value the differences in people in the Marketing group. We strive for a diversity of backgrounds and experiences to stimulate new ideas and gain perspective, and we are committed to a highly collaborative working environment.

If you work well under pressure, find contributing to your company's success stimulating, and relish helping Publix connect with its customers, this is a great place to work.

How To Apply

View our current openings in Corporate Offices, Distribution Centers and Manufacturing Plants, then apply for any that interest you. Please make sure you apply only for those that ask for qualifications that match your skills, knowledge, education and experience.

There are computers at our Employment Offices in Lakeland and Atlanta for individuals who do not have personal access to a computer or hand-held devise with internet access.

Publix Employment Office
1936 George Jenkins Blvd
Lakeland, FL 33815-3760
Map/Directions

Hours:
Monday-Friday 8:00 a.m. to 3:00 p.m.
PLEASE CALL FOR AN APPOINTMENT

Publix Employment Office
445 Hurricane Trail
Dacula, GA 30019
Map/Directions

Hours:
Monday-Thursday 8:00 a.m. to 3:00 pm
Friday 7:30 a.m. to 2:00 p.m.
PLEASE CALL FOR AN APPOINTMENT

Why I Love Publix

Liz,
Marketing Information Systems Manager

I guess you could say I've never known life without Publix. I was 2 years old when my father started his career with Publix as a stock clerk. He retired 25 years later as a store manager. My career with Publix started when I was 14 years old as a part-time cashier in Naples, FL. Now, 33 years later I find myself in the position of Marketing Information Systems Manager.

Throughout my career, Publix has given me the opportunity to participate in numerous projects associated with technology. I ended up in Marketing in 1990 – first as a Business Analyst and now as the person overseeing systems that support analysis and reporting in the department.

The best thing about Publix is the people. It's a second family to me. I have the opportunity to study with some of the most respected and intelligent leaders and associates within Publix and across the industry.

I also met my husband Danny here. Because of Publix's enviable stock program and his 24 years with the company, Danny was able to retire from Publix to pursue a full-time career as a commercial photographer. Today our two college-age children work for Publix where they enjoy the same benefits, including tuition reimbursement.

As you can tell, my whole family loves working at Publix!

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