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Publix Milk goes rbST-Free

LAKELAND, Fla., April 30, 2007 — Publix Super Markets Inc. announced that beginning May 1, 2007 its private label brand milk, including whole, reduced fat, low fat, fat free, chocolate and low-fat chocolate, in all sizes, will be rbST (recombinant bovine somatotropin) free*. Traditionally, rbST is a bioengineered hormone that is injected into cows to increase the cow's milk production. 

"As a retailer devoted to customer satisfaction and highest quality of products, we wanted our customers to enjoy the wholesome goodness of milk, without added hormones," said director of media and community relations, Maria Brous. "Our Publix brand milk is Grade A - pasteurized, certified Kosher and contains Vitamins A&D." 

*The FDA has stated that no significant difference has been shown between milk derived from rbST-treated and non-rbST-treated cows.