• Company Overview
• Stockholder Information
• Q & A
• News Room
  • Recalls
  • Media Relations
  • New Store Openings
• Corporate Sustainability
• Real Estate
• Purchasing

Publix and PetsIncredible Partner to Make Pet Adoption More Enjoyable

LAKELAND, Fla., Dec. 22, 2006 - Publix and PetsIncredible have partnered to provide 400,000 free copies of Training Your Adopted Dog and Your Adopted Cat: Everything You Need to Know about Your Newest Family Member videos to pet adopters from local shelters in Florida, Georgia, Alabama, South Carolina and Tennessee. 

"At Publix, we're committed to providing your complete household needs, including those of the four-legged kind," said Maria Brous director of media and community relations. "Pet adoption is an important decision within a family unit and we're providing a tangible tool to help pet owners become pet savvy."

According to the American Pet Products Manufacturers Association (APPMA), there are more than 65 million owned dogs and over 77.6 million owned cats in the United States. These videos are intended to help pet adopters create lasting relationships with their pets and make the pet adoption process more enjoyable.

About PetsIncredible

PetsIncredible, a Division of Animal Planet Media Enterprises, was founded in 2004 to enhance the relationship between families and their pets by providing simple and easy to use reward based training techniques. PetsIncredible is creating a revolution in the animal care community by providing families with the information needed to help reduce the number of pets that are euthanized for behavior related issues with their award winning training DVDs and interactive website, petvideo.com.  For more information visit the company's website, www.petsincredible.com.